The Networks (Part 1) Is your blog ready? Good. The next thing we have to do is to look at the platforms we need to use. There are obviously many of them. However, what’s right for your company will be dictated by a number of factors: your industry, your objective and your target market –…
Tag: Social Media Basics
Bringing it all Together (The Networks)
The Networks (Part 2) LinkedIn As mentioned before, if making connections is critical to your business, LinkedIn is necessary. To be able to make tactical connections with vendors, strategic partners, prospects and employees gives you an opportunity to align your company with the right people. Look your best with a profile that spotlights your company’s…
7 Reasons to Maintain a Company Blog
What is a blog? A web log, or blog, is a type of website typically maintained by making regular entries, or posts. Who blogs? Individuals blog, companies blog and so do government agencies, news outlets, sports franchises and celebrities. Anyone, really, can blog. Most small businesses, if they have a website at all, have a…
5 Mistakes SBO Make with Social Media
I posted this on another blog 5 years ago (an excerpt): The popularity of social media is unmistakable – like the rolling sound of a bullet train. Business owners everywhere are asking themselves whether or not its time to leverage these tools to grow business. The problem is that they don’t know how, where, when, or…
In Social Media, Content is King
Social media marketing is based purely on informative and relevant content that is provided to the target audience, creating top-of-mind awareness of your brand, prompting word-of-mouth publicity and connection-based recommendations of your website and social network profiles. Let me put it this way, no one can talk about your business like you can. You have…
Vincent Sparks LLC 